Our Whole Bean Coffees

Comprise Only Sustainable, Shade Grown,

Organic, Fair Trade, Rainforest Alliance, and

Signature Estate Coffees

On every street corner and in local markets, you, the consumer, can purchase whole beans.

 How the Top 3% of the World's Finest Differ 

Coffees grown in the top 3% of mountain heights cost more to transport out of the country, down from the tops of the moumtain regions into the cities where the beans are transported to other nations then to roasters and wholesalers. 

Sustainable, shade-grown coffees are grown in smaller batches rather than on high production land, limiting quantity available to the wholesaler, retailer, and consumer. 

Transportation to get whole beans from the top 3% higher altitudes mountain regions creates a labor intensive process for the coffee farmer, most times on the backs of animals. 

The beans produced at these higher mountain regions, however, are grown in sustainably shady environments, rich in nutrients: processing essential to the production of the world's finest coffees. 

The top 3 % world's finest are more difficult and more costly to obtain: yet, the body, aroma, and taste are exceptional to the lover of fine coffee.

At San Francisco Coffee Connection

Where We Offer Only the Top 3% World's Finest Whole Beans

From the Top 3% Highest Mountain Altitudes from the Equator

We Welcome You To Take the Fresh Taste Test

Immediately You Will Notice the Difference

Why would a farmer choose to stay with the traditional shade-grown varieties
 when he could grow hybrids and make more profit?

The biodiversity of shade farms promotes “sustainable” agriculture: the shade trees provide a sun screen for the coffee plants; their fallen leaves add a nitrogen-rich mulch to the soil; the ground cover of mulch retains soil moisture, suppresses weed growth and prevents soil runoff during the rainy season.

The result is a lessened need for chemical fertilizers and herbicides.

The shade trees also act as an economic buffer for the coffee farmer. There are varying layers and types of shade trees. Frequently the lowest layer will be citrus, avocado, banana trees, which provides food for the family and allows for excess to be sold at local produce markets.

As rainforests disappear, the shade farm becomes a tropical sanctuary for migratory birds and animal life. A diverse bird population, up to 150 species, can be found on a shaded coffee farm. The birds also happen to be an excellent source of insect and pest control. This biodiverse sanctuary results in a lower risk of infestation, plague and disease.

Unfortunately, despite these benefits, some farmers continue to elect to remove shade trees and plant new sun-tolerant hybrid varieties in hopes of higher production, resulting in economic gain, but poor coffee quality, bitter or flavorless, with a high ecological price tag--increased dependence on herbicides, pesticides and fertilizers, as well as increased soil erosion and water runoff. 



At San Francisco Coffee Connection, we support Fair Trade to encourage the small producer to continue to grow the traditional, high-altitude, sustainable, shade-grown varieties which offer the consumer the finest coffees.

There are no shortcuts to the best.

The top 3% world's finest whole beans are harder to obtain, transported from the highest, nutrient-rich, shady, and sustainable environments.

They are, therefore, obtained at a slightly higher price to all of us from wholesaler, to roaster, to retailer, to consumer--well worth the price to the coffee consumer who enjoys savoring a no bitterness, no bite, fully-flavorful velvety smooth coffee and espresso.

For these reasons, San Francisco Coffee Connection stands by these values:

1. We give a percentage of all coffees sold to support Fair Trade and encourage the coffee farmer to continue to produce the traditional, shade-grown varieties at the higher altitudes, rather than compromise quality and taste for the sun-grown varieties.
2. We continue to be  dedicated to quality, environmental sustainability, and social responsibility.
3. Our commitment is to educate the consumer and support the higher-altitude coffee farmers who practice responsible land stewardship and bio-friendly farming techniques so he continues the labor it takes to grow and transport whole beans, rather than turning to the more lucrative drug trade.
4. We ensure for our customers only the finest, freshest quality from crop to cup.

We offer a few reasons that purchasing your whole beans through San Francisco Coffee Connection at a slightly higher price than you may pay on the local corner or at your neighborhood store plus a small shipping charge will most definitely be worth the price you choose to pay.

Just think of all the savings to your time, energy, and pocket book:

• No loss of time from work, in fact you can take your own in an airpot to savor all day
• No trip to purchase the coffee you want, expect a short trip to our website
• No lines, either at the coffee shop, or on the highway
• No costly gas usage for the trip to get it
• No costly mileage added to your car
• No costly charge per cup once you get there
• No waiting for the coffee you want right now
• No disappointment at finding the origin or blend you want is out of stock
• No risk of being sold beans that have been sun grown and cheaply purchased
• No risk of discovering you have been sold stale, flavorless, or bitter beans in a coffee that bites as it goes down: beans that have to be returned to the store at which you purchased it with no guarantee they will take it back...at the annoying cost of all the other reasons listed above.

Many Reasons to Smile

Not only do we bring you the savings listed above, we bring to you guarantees you can count on:

We guarantee...

only the Top 3% World's Finest Whole Beans

only whole beans grown at the Top 3% highest mountain altitudes

only beans that have been produced on shade-grown, sustainable farms

only whole beans that have not been purchased through a coffee coyote middle-man who rips off the coffee farmer who labors intensely to produce the coffee you enjoy at a high cost to himself and his family

only the freshest roast delivered to your door when you want it.

a low markup on all of our coffees, offering discounts on coffees, making them not only available, bit affordable

insider secrets and tips that will help you along your journey toward becoming a specialty coffee expert who can make and talk coffee and espresso with the best.

all of this with my personal promise to be your personal, professional "coffee guy" who will answer your questions as you take part in our website.

Like fine wine, specialty coffee is an investment in serving and savoring the best in the world.

Through San Francisco Coffee Connection, you are investing with a guarantee

in exceptional roast, freshness, aroma and taste.

Now, that's something to roar about!

Dennis S. Sells, President
San Francisco Coffee Connectioin